When did you start your business & why?
I started The Do-Gooders in May 2019, my baby was 18 months then and as a family, we’d been dealing with the loss of both my partner’s parents in that same year, which was obviously devastating but also a massive wake up call. I was back part-time to my regular corporate job after maternity leave, but I knew I needed to do something different. At the beginning of the year, I wrote down all of my dreams and visions of what would make me feel like I was using my talents, time and resources to make a difference. I took the time to think about short, mid and long term goals, dreams and ambitions, and there it was, the idea of a non-profit that helps everyday consumers make better choices was part of that crazy creative brainstorming exercise.
What’s been the highlight of running your own business so far?
Definitely the people I’ve been able to meet. Working with companies with purpose means that most of the time their owners and staff are incredible and inspiring individuals, full of great ideas and similar values to mine. Some organisations find us and contact us very excited wanting to get involved, others I get as recommendations, and when I reach out to them, the response is always so humbled and honest. It’s only early days but it’s been lovely to be part of this “industry” of companies doing good for society or the environment, I feel lucky.
How do you organise your time?
What’s the biggest life lesson you want to pass down to your children?
What business tip would you give to mums thinking of starting out alone?
It might feel overwhelming, but you can do it! Simplify your idea to a size which you can manage yourself and once you’ve managed to build that, test it out, experiment, test and listen to feedback. Put your customers always at the centre of what you’re doing and most questions will answer themselves.
What’s does your ‘mum uniform’ comprise of?
I love jeans! Most of the time I’ll pair them with trainers and a jumper, very simple and comfy. If I’m meeting a prospective client or have a reason to “dress up”, I’d add a smart-ish jacket to that outfit and maybe change the trainers for boots… but I never really go too far away from that look, to be honest, I like keeping it simple.